WELCOME TO THE

THE EDITOR’S EDIT

Where real, proven beauty wisdom meets a sensible approach to self care. Think of this as your insider’s guide to the beauty industry—and the latest products that are actually worth purchasing. At The Editor's Edit, I hope to foster an open, elevated dialogue with a contributing beauty editor at W magazine. This isn't about the fleeting allure of some sexy packaging. We're unearthing beauty gems that will transform you from the inside out, and will resonate among those with discerning tastes.

I aim to cover the beauty world with (at times brutal, but necessary) honesty and thoughtfulness, sharing only the most effective, science-backed finds amid a dizzying, saturated market filled with products and brands. The Editor's Edit is a celebration of beauty as an art form, curated for consumers who appreciate quality products—from the award-winning classics to cutting-edge newcomers.  

Beyond the realm of potions and lotions, I weave into The Editor's Edit snippets from my own life in L.A.: a tapestry of fashion, travels, and moments as a mom, wife and writer, all shared from the heart of the city. Consider this a glimpse into a world where everyday luxuries are savored, and beauty is an expression of our most creative selves.

With Love and Gratitude,

LETTERS FROM FRIENDS Maryam Lieberman LETTERS FROM FRIENDS Maryam Lieberman

Jill Kargman’s Signature Scent That Never Fails to Impress

jill kargman seated in front of a wall of framed pictures

“Ma’am, I’m so sorry to bother you—but, um, can I ask what perfume you’re wearing?”

Not once, not twice, but dozens of times, dudes on the subway have asked me this question. We’ll both be rush hour strap-hangers, my spritzed-wrist exposed in a sea of squished humanity, and my flowery scent will waft over, happy eclipsing multiple commuters’ nostril-tormenting combo of noxious halitosis, B.O., and street-meat lunches. I always answer, “Jo Malone Red Roses,” prompting iPhone memos and, at times, vows to go buy a bottle for their girlfriends. 

When Hannibal Lecter is hiding in Florence, lurking in a famed perfumery, FBI analysts bring evidence to a trio of celebrated “noses,” who harness their olfactory expertise to discern the bespoke layers with various top notes and nuanced combinations. That may sound very chic, but I don’t need some complicated potpourri including ambergris, whatever that is. My philosophy has always been: do a common thing uncommonly well. (Which is why I’d rather eat the most kick-ass grilled cheese rather than a Michelin three-star razor clam with celeriac foam and scallop jizz. Keep it simple.) Jo Malone does rose in its purest, most untouched form, and I can’t get enough of it in perfume version. There’s a reason people say stop and smell the roses: they’re fucking amazing. As the ‘80s Froot Loops cereal mascot Toucan Sam chirps, follow your nose. It always knows.

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LETTERS FROM FRIENDS Maryam Lieberman LETTERS FROM FRIENDS Maryam Lieberman

Introducing: Letters From Friends

I wanted to create this section in The Editor’s Edit for two important reasons. First and foremost, I hoped to make a permanent place on TEE where people I trust could share valuable insights into products, experiences, and places that enhanced their lives. In today’s media landscape, where endorsements often come with hidden motives, I've noticed far too often a trend of product reviews driven by a need to buy. Are these reviews genuine or merely sales pitches? With this new Letters From Friends section, you’ll hear from makeup gurus, aestheticians, editors, and generally chic people sharing their favorite things—with a dose of honest and insightful wisdom.

Each post will be dedicated to honesty without personal gain; the idea is to share authentic experiences and the things we love. Basically, I want to offer genuine perspectives that will positively impact your life in some way. It could be as simple as a reliable sunscreen or a transformative skincare regimen, a perfume that becomes your signature scent, or a book that offers solace during difficult times (or inspires you to pursue your dreams). I’m not counting out innovative beauty tools, physical therapy, or a hidden gem of a Parisian hotel, either. Sharing without needing anything in return is a valuable and worldly concept that’s often overlooked. So I’d like to foster a little space for it here.

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