WELCOME TO THE

THE EDITOR’S EDIT

Where real, proven beauty wisdom meets a sensible approach to self care. Think of this as your insider’s guide to the beauty industry—and the latest products that are actually worth purchasing. At The Editor's Edit, I hope to foster an open, elevated dialogue with a contributing beauty editor at W magazine. This isn't about the fleeting allure of some sexy packaging. We're unearthing beauty gems that will transform you from the inside out, and will resonate among those with discerning tastes.

I aim to cover the beauty world with (at times brutal, but necessary) honesty and thoughtfulness, sharing only the most effective, science-backed finds amid a dizzying, saturated market filled with products and brands. The Editor's Edit is a celebration of beauty as an art form, curated for consumers who appreciate quality products—from the award-winning classics to cutting-edge newcomers.  

Beyond the realm of potions and lotions, I weave into The Editor's Edit snippets from my own life in L.A.: a tapestry of fashion, travels, and moments as a mom, wife and writer, all shared from the heart of the city. Consider this a glimpse into a world where everyday luxuries are savored, and beauty is an expression of our most creative selves.

With Love and Gratitude,

SKINCARE Jennifer Knopf SKINCARE Jennifer Knopf

Why the $150 Prodigy Scientist-Developed Sunscreen is Worth Every Penny

In the realm of skincare, there's an indispensable element you must always prioritize - sunscreen. Think about it: while you weigh the option of shelling out an extra $1k on an unscheduled Botox appointment for a fab party you just found out about or $500 on a tending rejuvenating facial

 
PAVISE mineral sunscreen protection
 
 
 

“I’ve been using PAVISE Sunscreen, developed by genius scientist and entrepreneur Sophie Bai and I could not be happier.”

 
 
 

In the realm of skincare, there's an indispensable element you must always prioritize - sunscreen. Think about it: while you weigh the option of shelling out an extra $1k on an unscheduled Botox appointment for a fab party you just found out about or $500 on a tending rejuvenating facial, it's crucial you recognize that all in all, your daily sunscreen is your first line of defense against the factors that lead you to seek such expensive treatments in the first place. Right? I thought so. So, one should not balk at a $150 high-performance sunscreen that carries a mighty task: protecting your precious skin against wrinkles, dark spots and general sigs of ageing. I’ve been using PAVISE Sunscreen, developed by genius scientist and entrepreneur Sophie Bai and I could not be happier. In fact, other than testing new sunscreens for my vocation, I don’t see myself using anything else for the long run. This innovative mineral sunscreen uses their proprietary diamond core technology, providing comprehensive protection against UVA, UVB, and visible light. The formula is chemical-free, relying on mineral filters and enriched with potent bio-actives like Niacinamide, Tranexamic acid, and my personal favorite, the brightening plant botanical licorice root extract which beautifully evens out skin tone.

I also love the consistency and how it feels on my skin, non-greasy which is a hard task for sunscreens that deliver potent protection. Lastly, it's crucial to highlight the importance of complementing sunscreen with physical protection measures such as wearing a hat and sunglasses for added defense against harmful UV rays.


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